Business Products & Services

Experts: 10 Mistakes that Most People Make

Bring the Most People to Your Store Using these Small Business Marketing Tips

There are more than over 600 million people who actively use Instagram. This translates to the question how a small business can optimize it and make profits from this platform? Instagram isn’t just a social media site where you can post travel and family photos. Whether you believe it or not, this is a very effective way on how you can carry out your small business marketing tactics which you’d learn in the next paragraphs.

Number 1. Instagram stories – if you know how Snapchat works, then you probably have ideas of stories. These Instagram Stories are either series of photos or videos and they’re gone 1 day after it is created. You may make use of these stories to your advantage if you’re that smart. You can pack every story with some clever brandings and remember your job through your stories is to make your viewers entertained.

Number 2. Creativity – it takes a different level of creativity to build a business and the ability of building something from scratch is all yours to make. The thing is, business owners aren’t confident of themselves that they are creative. That’s something that they must learn to overcome if they wish to succeed on utilizing Instagram for their small business marketing.

If you for yourself feel that you can’t do such thing, then how will you be creative to come up with compelling marketing campaigns? Think of the process you do in your business and to how you can provide value to your product or service. Learn how to engage your audience throughout the process by offering tutorials and tips on how they can take advantage or better use your services or products.

Number 3. Source from your audience – people love when their profile is featured on Instagram which is basically your ticket to generating more. This is something that you must take advantage when working on your small business marketing. Create a video or photo contest to be able to fill your page with some great contents. At least, do this once per month and discover how far your reach will be.

Number 4. Silent movies on Instagram for small business – videos that are short yet well shot are guaranteed to grab the attention of your audience on Instagram. Quite frankly, the sound quality does not matter as most people aren’t on their headphones when browsing through IG.

As soon as you grasp this concept, see the impact that it could bring to your small business marketing.

If you are a recently startup business and would like to be known in the industry you are in, then integrating these tips on your small business marketing is a must.