Kaiser AC – Take Advantage of SEO to Boost Your Exposure
Everywhere you look and wherever you go, there are always potential customers that you can tap into. But despite the fact that there are lots of customers out there, if they do not know you existed, then they will transact with you, and that is for sure. Because of this, it is vitally important that you learn how to incorporate SEO to your Kaiser AC or whatever HVAC business you’re running.
Even if you’ve engaged in every aspect of SEO in your page, ignoring local search engine optimization would make you miss a lot of opportunity in your business. It is because of the reason that local SEO is the concept behind ranking as high as possible in local search results. Nearly half of Google searches are focused on products and services whether you believe it or not.
So to ensure that your business will show up in local search results, here are few ways that can enhance local visibility and then be able to drive more business to your HVAC shop.
Number 1. Enlist on GMB or Google My Business – this is actually where things start. People who search locally are mostly for an address and location. By using this free tool, you will be able to list our name, address and location as well as other vital info of your business such as directions and the hours of operation. Then after, the info you filled up will go straight to Google Maps and Google Search.
Before getting an approval, Google will validate all the info that you have sent them and then send you a letter or call you, once done your Kaiser AC gets the basic data to how customers would be able to find you and where they are from.
Number 2. Use Google Posts in conjunction with GMB – as a matter of fact, Kaiser AC have rigorously used this to update local offerings, announce upcoming events and even post about deals via the GMB account.
Number 3. Keep your name, address and place updated – keeping up with GMB listing is not enough. You need to be sure that your location as well as your contact info is consistent and that you update it across all online platforms from your social media pages, website, directory listing and even various review websites. You may want to consider looking at Kaiser AC website as reference.
Number 5. Optimize tags, URL and content – also don’t forget about your meta description to be included in the city or region you are targeting plus the keyword. It allows Google to easily locate your page and show it in the most relevant area. Kaiser AC does a great job in relation to this.